We seek to provide the best interactive entertainment and Internet services for gamers internationally. Peng Yue, Clash of Kings producer, ELEX, said: "ELEX has become a benchmark for Chinese internet companies who are keen to go global. Our collaboration showcases Twitter's ability to connect engaging content from Greater China with the game's audience around the world." The game has attained worldwide popularity, having had more than 88 million downloads since July 2014, and ranks amongst the Top 10 mobile games in May 2016, according to the latest Worldwide App Annie Index for Games.Īlan Lan ( Head of Sales of Twitter Greater China, said: "Twitter is pleased to join in the 2nd anniversary celebrations of Clash of Kings with the custom brand emoji. Other than the custom Twitter brand campaign emoji, ELEX will be running a live streaming campaign on Twitter in conjunction with the 2nd anniversary of "Clash Of Kings".
Designed as the king's face, the emoji is globally available for Clash of Kings' fans to use from now until 16 August 2016.ĮLEX has been collaborating with Twitter for more than two years now, focusing their marketing efforts on mobile app promotion and Promoted Trends in target markets such as US, Japan, UK and France. This is the first brand campaign emoji that Twitter has customised for a Chinese company.īy including the #ClashofKings hashtag when composing a Tweet, a special Twitter emoji will appear after the hashtag in the sent Tweet. SINGAPORE-(Marketwired - Jul 18, 2016) - Global fans of "Clash of Kings" will be able to personalise their experience on Twitter this month as Twitter collaborates with leading Chinese game developer ELEX to launch an exclusive Twitter emoji #ClashofKings in celebration of the game's second anniversary.
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